Early Recruitment Report – Fall 2013

As part of Student Media’s departmental objective to actively recruit incoming students and work to retain those students throughout their time at N.C. State, Student Media’s student leaders are charged with engaging in recruitment efforts during New Student Orientation and the beginning of the fall semester. This report is an early assessment of that effort. Download a PDF of this report.

NEW STUDENT ORIENTATION

As part of Student Media’s departmental objective to actively recruit incoming students and work to retain those students throughout their time at N.C. State, Student Media’s student leaders are charged with engaging in recruitment efforts during New Student Orientation and the beginning of the fall semester. This report is an early assessment of that effort. Download a PDF of this report.

New student orientation hosted 16 freshman sessions and three transfer sessions. Editors/ managers were provided with a list of interested students at the end of each of the five weeks. The contacted field represents the number of individuals contacted by Monday at 9 a.m. following each week’s orientation.

During our new student orientation efforts we made 451 contacts with 223 individuals, which was slightly less than the average number of contacts in previous years but the exact average of individuals. This year did, however, mark the lowest contact rate since we began tracking in 2006, with only 43% contacted by the Monday following each week’s orientation. All interested students were contacted eventually.

Overall Comparisons for New Student Orientation 2006-2013

POST-ORIENTATION

Student Media participated in two recruitment efforts beyond new student and transfer student orientation. We again hosted an open house on the Tuesday of the first week of classes, from 10 a.m. to 2 p.m. Two hours of open house coincided with Campus Crawl, where we also had a table. Student Media opted not to participate in graduate student orientation this year, as it took place at the same time as the other two recruitment efforts. Interest from both Campus Crawl and Open House increased this year, with 60 additional individuals indicating interest in one or more media. A contact of rate of 57% by the Monday following the week’s efforts is higher than in recent year due to the student leaders receiving multiple reminders.

 

Overall Comparisons for Post-Orientation 2007-2013

 

Overall Recruitment Comparisons 2006-2013

All duplicate individuals/contacts have been removed from these numbers.

BY MEDIA

Overall interest in Student Media remained relatively consistent. WKNC and Technician saw some increase, while interest in video is dwindling. The radio station and daily newspaper (encompassing design and photography) remain the largest draws and maintain the largest staffs.

Interest by Media 2006-2013

All duplicate individuals/contacts have been removed from these numbers.

OPEN HOUSE

Open House was again scheduled to coincide with Campus Crawl, held from 10 a.m. to 2 p.m. on Tuesday, Aug. 20. “Previous” indicates the number of people who expressed an interest in that medium during New Student Orientation who then attended the open house. “New” represents those students who had not previously indicated interest in Student Media during the recruitment effort. Slightly more than half the contacts were new, while 64 of the 120 individuals who attended open house had previously indicated interested in Student Media.

Open House Attendance by Media 2013

Duplicate individuals are included in these numbers, as some students visited with multiple media during the open house. Technician includes those interested in photography and design.