Early Recruitment Report – Fall 2013

As part of Student Media’s departmental objective to actively recruit incoming students and work to retain those students throughout their time at N.C. State, Student Media’s student leaders are charged with engaging in recruitment efforts during New Student Orientation and the beginning of the fall semester. This report is an early assessment of that effort. Download a PDF of this report.

NEW STUDENT ORIENTATION

As part of Student Media’s departmental objective to actively recruit incoming students and work to retain those students throughout their time at N.C. State, Student Media’s student leaders are charged with engaging in recruitment efforts during New Student Orientation and the beginning of the fall semester. This report is an early assessment of that effort. Download a PDF of this report.

New student orientation hosted 16 freshman sessions and three transfer sessions. Editors/ managers were provided with a list of interested students at the end of each of the five weeks. The contacted field represents the number of individuals contacted by Monday at 9 a.m. following each week’s orientation.

During our new student orientation efforts we made 451 contacts with 223 individuals, which was slightly less than the average number of contacts in previous years but the exact average of individuals. This year did, however, mark the lowest contact rate since we began tracking in 2006, with only 43% contacted by the Monday following each week’s orientation. All interested students were contacted eventually.

Overall Comparisons for New Student Orientation 2006-2013

 

Individuals

Contacts

Contacted

Eventually

2013

223

451

194 (43%)

451 (100%)

2012

229

460

246 (53%)

451 (98%)

2011

238

470

445 (95%)

470 (100%)

2010

254

584

390 (67%)

558 (96%)

2009

253

504

342 (68%)

504 (100%)

2008

198

365

289 (79%)

N/R

2007

165

312

238 (76%)

N/R

2006

230

304

135 (44%)

N/R

POST-ORIENTATION

Student Media participated in two recruitment efforts beyond new student and transfer student orientation. We again hosted an open house on the Tuesday of the first week of classes, from 10 a.m. to 2 p.m. Two hours of open house coincided with Campus Crawl, where we also had a table. Student Media opted not to participate in graduate student orientation this year, as it took place at the same time as the other two recruitment efforts. Interest from both Campus Crawl and Open House increased this year, with 60 additional individuals indicating interest in one or more media. A contact of rate of 57% by the Monday following the week’s efforts is higher than in recent year due to the student leaders receiving multiple reminders.

 

Overall Comparisons for Post-Orientation 2007-2013

 

Individuals

Contacts

Contacted

Eventually

2013

210

397

225 (57%)

225 (57%)

2012

150

290

141 (49%)

148 (51%)

2011

154

286

0 (0%)

0 (0%)

2010

190

384

364 (95%)

384 (100%)

2009

190

317

78 (25%)

146 (46%)

2008

236

403

196 (49%)

N/R

2007

127

169

N/R

N/R

 

Overall Recruitment Comparisons 2006-2013

 

Individuals

Contacts

Contacted

Eventually

2013

378

734

354 (48%)

611 (83%)

2012

333

701

371 (53%)

582 (83%)

2011

335

706

445 (63%)

470 (67%)

2010

389

905

691 (76%)

905 (100%)

2009

399

774

412 (53%)

636 (82%)

2008

382

709

507 (72%)

N/R

2007

273

481

346 (72%)

N/R

2006

230

304

135 (44%)

N/R

All duplicate individuals/contacts have been removed from these numbers.

BY MEDIA

Overall interest in Student Media remained relatively consistent. WKNC and Technician saw some increase, while interest in video is dwindling. The radio station and daily newspaper (encompassing design and photography) remain the largest draws and maintain the largest staffs.

Interest by Media 2006-2013

Media

2013

2012

2011

2010

2009

2008

2007

2006

Agromeck

65

72

63

74

80

70

62

55

Business Office

33

31

23

46

42

54

9

N/R

Design

70

83

74

93

82

N/R

N/R

7

Nubian Message

21

32

21

44

33

50

22

18

Photography

109

99

138

167

147

125

73

39

Technician

158

110

116

147

143

151

134

75

Video

43

72

99

101

64

N/R

N/R

N/R

Windhover

37

49

50

51

63

36

46

26

WKNC

198

153

122

182

120

149

111

76

 

734

701

706

905

774

709

481

296

All duplicate individuals/contacts have been removed from these numbers.

OPEN HOUSE

Open House was again scheduled to coincide with Campus Crawl, held from 10 a.m. to 2 p.m. on Tuesday, Aug. 20. “Previous” indicates the number of people who expressed an interest in that medium during New Student Orientation who then attended the open house. “New” represents those students who had not previously indicated interest in Student Media during the recruitment effort. Slightly more than half the contacts were new, while 64 of the 120 individuals who attended open house had previously indicated interested in Student Media.

Open House Attendance by Media 2013

Media

Total

Previous

New

Agromeck

17

6

11

Business Office

0

0

0

Nubian Message

4

1

3

Technician

74

37

37

Video

3

2

1

Windhover

5

3

2

WKNC

61

35

26

 

164

84

80

Duplicate individuals are included in these numbers, as some students visited with multiple media during the open house. Technician includes those interested in photography and design.